According to a new study released by social media management company, Vitrue, Facebook fans are valued at $3.60 a piece in earned media for big brands. Meaning, Facebook fans are worth $3.6 million annually. And this is just the beginning, as companies are starting to rely more heavily on social media and online brand awareness. You can view the whole article HERE, along with data from the study. Who knew that every time you sign onto your page, you were actually worth something. Maybe being addicted to Facebook isn't such a bad thing after all.
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